Canadian Tourism Hall of Fame
presented by Air Canada
Created in 2006 by the Tourism Industry Association of Canada, the Canadian Tourism Hall of Fame publicly recognizes those individuals that have made tourism an important part of their life’s work and whose actions have had a positive impact on the industry they serve.
Members of the Hall of Fame have helped to shape our sector as a vibrant contributor to our economy and position Canada as a welcoming destination.
Dedicated and insightful professionals are inducted each year at Tourism Congress, TIAC’s annual convention.
2020 Canadian Tourism Hall of Fame
presented by Air Canada
This year TIAC inducts Michelle Gervais & Scott M. Meis into the Canadian Tourism Hall of Fame
Michelle Gervais – Winnipeg, Manitoba
A force to be reckoned with and passionate for the industry, for her community and culture, Michelle is considered by many as the pioneering soul behind francophone tourism in the province of Manitoba. Recently retired, she has influenced the growth of this industry for well over 30 years working hand in hand with key tourism stakeholders such as Travel Manitoba, Tourism Winnipeg, CDEM, Destinations Canada and many others to ensure the presence of Francophone and Metis cultures within the province’s tourism strategic development plan.
Some of her major and renowned accomplishments focused on Winter tourism an anomaly at the time, identified the lack of formal tourism education and training in Manitoba which resulted in provincial post-secondary institutions today offering accredited tourism programs; the establishment of the place brand Passion & Histoire Saint-Boniface in 2018 as a means to center and promote francophone tourism in Manitoba, and the director for the last 14 years of Tourisme Riel, a destination marketing organization established as a division of the bilingual economic development agency Entreprises Riel, she has advocated for the development and marketing of tourism within the Riel Region.
Scott M. Meis – Ottawa, Ontario
Scott M. Meis is the former Executive Director of Research of the Canadian Tourism Commission (CTC) / Destination Canada (DC). In this capacity he played a key leadership role in raising the profile and recognition of the economic value of tourism in Canada and throughout the world. He was the driving force in the creation of the Tourism Satellite Account (TSA) as part of Canada’s system of National Accounts, including various extensions such as the National Tourism Indicators, and the Tourism Human Resource Module. The new statistical instruments, developed in collaboration with Statistics Canada, changed the way national and international statistical agencies and the global tourism sector measure and recognize the economic and social contributions of tourism.
Recognized nationally and internationally for his expertise and his accomplishments, Scott co-founded and was the first Chair of the United Nations World Tourism Organization (UNWTO) Committee of Statistics and Satellite Accounts. In 2008, the Travel and Tourism Research Association recognized him with their International Lifetime Achievement Award, and in 2016, the Canada Chapter Lifetime Contribution Award. He continues to consult nationally and internationally and to mentor and teach graduate students as an adjunct professor with the University of Guelph’s School of Hospitality, Food and Tourism Management, and as a part-time professor at Algonquin College’s School of Business. In addition to being a continuing advocate for the CTSA, and other Canadian tourism statistics, Scott speaks and writes extensively on tourism measurement and research.